Produced to world-class food and farming standards
Quality Meat from Britain
Welcome to Quality Meat from Britain, where exceptional quality meets tradition.
British beef, lamb and pork are produced with precision and care, promising unmatched taste through world-leading production standards.
Delivered by the Agriculture and Horticulture Development Board (AHDB), Quality Meat from Britain is dedicated to supporting and promoting British red meat worldwide, showcasing all that the UK has to offer when it comes to exceptional products and standards.
The natural choice for importers
The UK farming industry prides itself on delivering the finest red meat from the lush, green landscapes of Britain. British farmers are dedicated to producing meat to world-class food and farming standards.
By choosing Quality Meat from Britain, importers can be confident they are selling a product that will exceed customer expectations, consistently.
Why British is best
Outdoor-reared
UK beef and lamb thrive on Britain’s rich, green pastures, leading to a high-quality, natural product. Additionally, approximately 50% of sows in the UK are currently farmed outdoors.
Environmental responsibility
UK farming has set the goal of net zero greenhouse gas (GHG) emissions across the whole of agriculture in England and Wales by 2040. Grasslands and pastures play a crucial role in carbon sequestration (capturing and storing carbon dioxide from the atmosphere).
Commitment to animal welfare
With a dedication to animal welfare standards, British farmers ensure every step of production, from farm to fork, considers the wellbeing of livestock.
Traceability and transparency
The British supply chain is fully traceable, so buyers can trust in the high safety standards of British beef, lamb and pork production.
Security of supply
Farmers in the UK are committed to delivering a year-round supply, ensuring a consistent and reliable source of quality products.
A tradition of excellence
The natural British countryside and centuries of farming tradition mean British farmers produce high-quality, delicious meat.
Did you know?
88%
of our beef exports go to EU
#1
largest lamb producer in Europe
95%
of UK pigs come from Red Tractor farms
British farming standards
The British food industry prides itself on exceptional standards, with Red Tractor serving as the UK’s largest food and farm standards scheme.
Through a commitment to food safety, traceability, animal welfare and environmental protection, the Red Tractor mark is an assurance of high-quality meat.
With over 20 years of delivery, its rigorous standards outperform alternatives*, offering unparalleled trust and confidence in UK production practices.
All stages of production are regularly checked by independent experts, and all the major UK supermarkets use the standards as the basis for their UK-sourced red meat.
* Comparison report of International Beef and Lamb Standards – Birnie Consultancy, 2024
The natural environment
Thanks to its climate, weather and extensive production systems, the UK is one of the most sustainable places in the world to produce red meat. The UK’s natural elements and diverse landscape has created the perfect environment to produce quality beef, lamb and pork. All of this ensures you can source a high-quality product for your customers that has been produced with environmental responsibility.
Contact
Our international team is available to support your import ambitions, with members based across Europe. Contact us today to discuss achieving success by choosing Quality Meat from Britain.
